Brand Identity | Print Collateral | Social Media | Website Design
Bridging the gap between Amlan and it's products without a full-scale redesign, aiming to distinguish itself in the competitive feed additive industry
The animal-health business of Oil-Dri Corporation of America, a leading global manufacturer of sorbent minerals. By leveraging Oil-Dri’s 80+ years of expertise in mineral science, Amlan’s mineral-based products help intestinal health and naturally control toxins in protein producing animals.
Amlan and the products branding were disconnected, causing clients to think products were not associated with Amlan or were their own identity. A complete redesign of the brand was not possible. I modified Amlan’s brand colors to include all product colors, worked with writers to develop a new tagline and emphasized the focus on mineral technology imagery. Ultimately owning the unique raw mineral from its parent company and the research backed by Amlan's scientists.
Brand Book
Website Redesign
Early 2023, Amlan relaunched a fresh website. During the redesign, I worked closely with the web company and oversaw the creative direction. I had the privilege of designing new imagery, charts, and CTA's.
Sell Sheets
United States & Canada Product Logos
Social Media | Image Examples
Social Media | Video Examples
Publications
